Apex International is based in Paul St, London.

Apex International mission is to educate, source and supply the most exclusive and beautiful natural fancy coloured diamonds. With many years experience in the industry, Apex International has been providing the worlds most portable and concentrated form of wealth with knowledge and discretion.

Unparalleled resources, reputation and expertise are why Apex International is a trusted supplier to international clients and global private investors.

Apex International serves its sophisticated clientele with dedication to excellence.

Through our exclusive agreements, we source the finest stones available worldwide with maximum knowledge and utmost discretion.

In an industry where trust and integrity are paramount, all requests, discussions and acquisitions are proprietary. A great deal of energy and time is devoted to providing the best selection from the international market.

That is why both world-class diamond investors and serious collectors rely on our expertise.

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  • Why do coloured diamonds attract investors?

    For many reasons. There is a minimum of fuss, sense of obligation, or reason to worry at any stage of coloured diamond ownership. Once the quality of the stone is established, the value is definite and no trouble is involved in the investment’s maintenance.
  • How are coloured diamonds graded?

    “Each stone is one of the following, according to depth of colour: Faint, Very Light, Fancy Light, Fancy, Fancy Intense, Fancy Deep, or Fancy Vivid.
  • Why might wealthy, successful people choose to hold coloured diamonds as a means of wealth preservation?

    “The incomparable rarity, intrinsic beauty and enormous value of coloured diamonds means they are unrivalled, both as symbols of status and as transportable, ever-secure investments which only gain in value. Such dependability and flexibility during periods of economic doubt, make possession of these stones a desirable mark of distinct advantage.

Diamond prices are poised to rise for the next four years, outpacing gold.

Soraya Permatasari & Rajesh Singh - Bloomberg